In today’s digital landscape, not everyone is on Facebook or Instagram. Even if they are, the days of social media being the end-all-be-all for online presence are fading fast. If you’re serious about establishing a lasting online presence, it’s time to take control and get a real website.
Be a Web Lord, Not a Web Peasant
Now, don’t get me wrong—Facebook and Instagram have their uses. The simplicity and convenience of posting to social media is undeniable. But this convenience comes at a price. When you rely solely on social media platforms like Facebook or X (formerly known as Twitter), you give up control over your content and your audience.
Let’s take X, for example. It’s become a platform where people go to shout at each other, not a place for meaningful engagement or valuable content sharing. If you’ve seen otherwise, let me know because I’d be curious to see it. Meanwhile, Facebook’s content isn’t indexed by search engines, meaning that your valuable posts won’t be accessible to the world beyond your immediate followers. If your goal is to grow and reach new audiences, a real website is a must.
Social Media is Ephemeral, Websites are Evergreen
One major drawback of social media is that content is inherently ephemeral. Posts quickly disappear into the void of ever-updating feeds. There’s no place for evergreen content—those valuable resources and insights that remain relevant over time.
Every business, regardless of size, eventually reaches a point where it needs a website. A website serves as your digital storefront, a permanent space where customers can find you, learn about your products or services, and engage with your brand. Are you planning for growth? Because without a website, you’re betting all your marketing efforts on platforms over which you have no control.
Take Control of Your Online Presence
By relying solely on social media, you become excessively dependent on platforms that can change their rules, algorithms, or even disappear altogether. Imagine if you encountered an identity validation problem or a moderation dispute on Facebook—your entire online presence and marketing system could vanish overnight.
People tend to view businesses without a findable website as less credible. Would you hire someone who could disappear without a trace at any moment? That’s the risk you take when you don’t have your own website. Plus, Facebook is limited to your personal network and driven by obscure algorithms. In contrast, a website is automatically national and international in scope. If your product or service has broader applicability beyond your immediate locale and personal network, you need a website.
Own Your Data, Own Your Future
Let’s not forget, Facebook reserves the right to break its business relationship with you at any time, for any or no reason. Convenience comes at a high price—you lose control of your data. When you have your own website, you own your data and your destiny.
So, if you’re serious about your business and want to grow, it’s time to get a real website. Don’t be a web peasant, dependent on the whims of social media platforms. Be a web lord, in control of your online presence and future. Your business—and your bottom line—will thank you for it.